Facing the Digital Transformation over the last few years, it is common and important to wonder if email marketing is still important for our marketing strategies. We all know that nowadays, it is impossible to think about marketing without working on the digital environment. Most of our clients and prospects are connected in many channels, […]
What are personas and how to define the right ones for your business
Personas are fictional characters created upon data-driven researches in order to represent different users’ profiles. They are developed according to their demographics, psychographics, behavior, priorities and goals to help companies understand their target audience, having a reliable and realistic personification of them. With personas defined, you will be able to identify different needs and expectations […]