Marketing and advertising teams work incessantly to catch clients or potential clients’ attention. For that, they develop many actions and campaigns in order to promote products or services and to convert their efforts into sales. In many outbounds strategies they utilize the CTA, which is an important allied for the sales conversion.
But what is CTA? This simple acronym means “Call to Action” which is basically one small phrase that stimulates the customer to buy that product or service instantly, for example “Buy it now!”, “Try this product for free” or “Last day offer. Get it now”.
Originally it means an invitation for a user to take some action, however, it works much more like persuading the user to have an immediately response to buy something.
CTA has a direct language and in most of the cases, a provocative sense of urgency. It can be placed in many communication channels, online and offline, such as landing pages, e-mails, blogs, SMS, social media ads, flyers, letters, and many others.
One good Call to Action can bring high conversion rates. However, it has to be well developed to reach its objective, which is to impact the customer by the impulse of buying or taking one important action for the funnel. They are essential in directing a prospect to the next step of the sales process.
This strategy is not new for marketers and they have been utilizing CTA from many years. What has been changing is the way to use it and also the channels where it is inserted.
As the world has been changing, the communication form is also altering constantly. Because of that, brands have been working much more with informational content and using emotional strategies to catch customers’ attention.
We can say that businesses are continually investing on Inbound marketing strategies, which allow them to offer quality contents and true information for their target market, and also stablish a closer relationship with them. In this case, CTA is used after clients have been impacted for one action or experience.
In short, Call to Action can be utilized in many different ways for conversion, just adapting it according to the brands’ strategies and needs. If it is well planned and well developed, the results will certainly be effectives.
