Indirect Sales Success Story

sales-planningFamous Coffee Brand and Fellow Consulting successfully implemented the mobile CRM Solution „CRM Couch“ connected to the CRM Software Sugar.

Fellow Consulting AG, market leads in mobile CRM solutions, announces the successful GoLive of the mobile CRM solution „CRM Couch“ for a famous coffee brand in Germany.

The main goal was to optimize the number and quality of customer visits for the sales department. The Sales Representatives can do visit planning and documentation being en route, can swiftly react on cancelled appointments and plan the number of visits based on customer value (based on Targets).

Using CRM Couch, Sales Reps can easily access all relevant customer data, no matter if having an internet connection or not. Although broadband access is growing, the availability without network is quite important and makes users flexible and independent.

CRM Couch makes it easy to plan visits, depending on the customer segmentation one is contacted more or less frequently. An automatic target-performance comparison gives quick insight into the priority of appointments. The user never looses focus on when the next visit is to be planned. And if a meeting is cancelled at short notice, you can utilize your time efficiently and quickly find customers in the near surrounding. Visit planning works with a highly intuitive user interface via drag & drop, which makes it very comfortable for tablet or smartphone as well.

CRM Couch, a product of Fellow Consulting AG, is based on the Bigdata technology CouchDB. This ensures to compute large amounts of data in realtime. The coffee brand uses Sugar as CRM software, CRM Couch as its tailored mobile application.