Marketing Automation

WHAT’S THE DIFFERENCE BETWEEN A CRM AND MARKETING AUTOMATION?

Marketing Automation: a marketing automation platform, a marketers most valuable tool, streamlines the creation, management and analyses of lead generation programs and activity to manage the buyer’s journey and enables Sales with contextual information and actionable data for more successful engagement. Additionally, it automates tasks, assists in the creation of emails, nurtures, events, landing pages and forms, scores prospects engagement, manages the lead flow and analyzes the sales opportunity value to prioritize leads throughout the buyer’s journey and assist in driving conversions.

Customer Relationship Management (CRM): a CRM platform is a solution fundamentally designed to manage the selling process and is the tool that your Sales team lives, breaths and eats within. It stores data on your leads and contacts and manages your company’s interactions and relationships with them over time, allowing for efficient contact management, customer retention and conversions. It’s a solution that manages your sales activities and tasks throughout the buyer’s journey and customer lifecycle.