On our digital world, search engines have become the default entry point to the Internet.
But, do you know what SEO means and how it works? The real definition of SEO is “Search Engine Optimization” and this tool works optimizing your website to get organic or un-paid traffic from the search engine results page.
Let’s think on Google, for example. When you want to search for a product or a specific content, you go directly on Google’s search bar and type a few words that describe what you want. Then, you are going to see a list of options related to your keywords. This list comes from a search engine work.
SEO works redefining businesses websites design and content, using both on-page and off-page practices, so that they will be indexed to make them appear on the search engines.
On-page optimization involves granular, technical optimization of several elements on your website. It ensures that search engines can understand, read, crawl through and navigate easily your webpages to index it correctly.
On the other side, Off-page optimization refers to techniques utilized to influence website position in organic search results that don’t depend on on-page optimization. This is a long-term process which is focused on gaining website authority, basically according to what other websites are saying about you. So, in this way, you will be earning digital credibility.
By optimizing your website, you will increase the chance of search engines identify and index your content. The better it looks for the engines, the more they will recommend your page or post to users when they search for keywords related to your products or services. What really matter for SEO on a webpage are the words, titles, links to other sites, words contained on these links and the reputation.
This strategy is fundamental for your company to gain prominence and visibility in the digital world and, consequently, more leads, customers and revenue for your business.
SEO on Sugar Market
Our Marketing Automation platform “Sugar Market”, enables you to help prospects finding your website by optimizing it for search engines.
A built-in SEO audit breaks down how your business rank on search, based on critical factors such as internal and external links, page speed, meta and mobile performance.
With Sugar Market you will have meaningful SEO reports, that will provide you with comparations between your website to competitors’ and an actionable checklist of recommendations to improve your rank.