Fellow Consulting AG and NetBreeze GmbH integrate Web Monitoring in the CRM

The Fellow Consulting AG, CRM solutions provider with headquarters in Munich, in cooperation with NetBreeze, technology pioneer for semantic web analytics from Duebendorf near Winterthur in Switzerland developed a solution that enables the visualization and usage of semantic web analysis in the CRM.

With the ever growing importance of Internet content, it becomes more and more impossible to control this flood of information, much less to use it then. Semantic technologies help to make the huge amount of unstructured information usable.

Especially in the CRM environment, the comprehensive knowledge of their customers is a critical success factor for businesses. Using semantic technologies in CRM helps companies to know their customers better and be able to target their customers well-directed. Both in private and corporate clients’ area.

The component Reputation Management enables to systematically utilize information from various data sources (Internet, news services, Twitter, social media, RSS feeds and many more) in CRM to complete the customer profile. This allows users to gather specific information about the customer before getting in touch, having the most up-to date information by using the most current and complete data sources. Even company internal information sources can be connected in order to integrate the company’s own data sources.


About Fellow Consulting AG
The Fellow Consulting AG is an approved technology and solution partner in Customer Relationship Management (CRM). With one of the most experienced teams of Oracle/ Siebel certified consultants in Germany and Europe, Fellow Consulting supports numerous customers of various industries and sizes, from concept to implementation of their CRM projects. Being first Accelerate Partner for CRM On Demand in Germany, Fellow proves their ability to deliver complete yet quick to deploy CRM solutions. As a technology pioneer, Fellow Consulting develops cutting edge products like the Oracle CRM On Demand offline client CRM Gadget²Go, mobile solutions for iPad, iPhone and Android, or the ideas management tool Ideas On Demand. Learn more about Fellow’s solutions and how they can enable you to get the most out of your CRM implementations at www.fellow-consulting.de/solutions.