Mautic

Marketing Automation Service

Helping you understand your audience, listen to them,
and build a lasting relationship.

 

An Overview of the Workflow

This is where things get interesting! Let’s walk through how Mautic can be used. Imagine a new visitor comes to your website. They are an IP address, nothing more, maybe some basic geographic data. They browse pages on your website, eventually landing on a special page with a call-to-action form. This form collects a few bits of information (e.g. name and email address). Now this visitor is now a known visitor. You may have a contact segment setup to capture these visitors and add them to a specific campaign. These campaigns will send emails, post to social media, and other actions based on either specific times or user interaction. Think of it like a decision tree. If the user opens the email, do this, otherwise do that. These campaigns can span hours, days, weeks, or even months!

Now are you starting to see what’s happening? This known visitor is gradually becoming a contact. As this contact completes various actions, you give them points. These points help you to weight your contacts and see which ones are hot. Once a contact earns a certain amount of points they are automatically moved into your CRM or other system. Now you have a list of contacts you can confidently know are ready to be directly contacted.

 

Contact Nurturing & Tracking

Mautic provides in-depth and detailed contact tracking along with powerful contact nurturing tools to provide businesses with the tools needed to organize their marketing campaigns. Contact tracking provides page views, time spent on site, and specific interests.

Mautic takes contact nurturing one step further by allowing businesses to create any type of additional custom fields for a contact. Using deeply integrated API’s it is possible to tie your CRM fields direct to your contact fields for example SugarCRM

 

Campaign Marketing & Dripflow Programs

Campaigns and drip programs are critical to any good marketing automation program. Mautic comes with flexible, easy-to-use campaign management and drip program creation. Create a campaign and define actions and events which contacts will follow. Automate the process of connecting with contacts and nurturing them along the sales funnel.

Mautic lets businesses define multiple outcome processes and set both date triggered actions as well as activity triggered actions.

 

Social Media Integrations

Social media networks provide fantastic opportunities to connect with contacts and potential customers. Businesses who recognize the importance of social media and how to use these networks to form relationships will find Mautic’s integrations top of the line. In addition, Mautic allows developers to add any additional networks they choose.

Any social network with an API can be integrated into Mautic quickly and easily. Businesses love Mautic’s social integrations. ( for Example Twitter )

Landing Pages and Assets

Marketing automation uses landing pages to help capture key information from site visitors. Mautic lets businesses create stunning and unique landing pages easily through the integrated page builder. These landing pages provide key information to help monitor site traffic and also allows download monitoring for asset management.