Big Data and CRM
Customer relationship management encompasses the interaction of a company with current and future customers. It is used to provide better customer service. CRM has always been about data, but most of it is clearly structured, such as contact information, latest contacts, purchased products, etc. With modern data techniques it is also possible to process, store and analyze large amounts of unstructured data that is not provided by the customer and thus gain additional insight. Through the use of Big Data technologies, customer relationship management can finally become a real sales driver.
Big Data promises to take a big step towards data-driven decision-making. By integrating vast amounts of critical data into your customized CRM system, your company can accurately predict customer buying behavior, dramatically improve customer service, accurately calculate CLV, and create an optimal customer journey. There are many and particularly profitable opportunities that are available to you with very large amounts of data. By properly analyzing this information, you can identify patterns and trends to show sales opportunities and make adjustments to your product and service offerings.
What is Big Data?
Companies possess a very large amount of diverse internal and external data. Also known as Big Data. However, this large amount must also be properly organized and structured so that your company can take the right actions from their analysis. And this is precisely where the 360° view of the customer comes into its own. Companies must use their CRM systems to combine unstructured data, such as demographics or personal preferences, with all their unstructured data (surveys, social media, advertising) and thereby define newer and better strategies.
How do I use all of this information?
To manage such gigantic amounts of data, you need CRM software that is meaningful and individually tailored to your company and your needs. With a Customer Relationship Management System you manage all your customer relationships as well as internal and external processes transparently and comprehensibly.
The advantages at a glance:
- A guided and structured acquisition process and professional customer service
- Data and information for acquisition and customer care combined in one place
- Central task planning for acquisition and distribution
- Digital cloud solutions make them available anywhere, even on the move
- Targeted planning of sales opportunities and acquisition of more new customers
- Detailed documentation of purchasing behaviour, inquiries and interests
- Permanent cost reduction and reduction of administrative activities