Bet3000 Achieves Transparency and Personalized Service with the CRM solution implemented by Fellow Consulting
Bet3000 is one of the largest providers of sports bets in Europe. The company which has over than 10 years of experience in the field of sports and horse betting is a leading player and secures its strong position in the industry through constant innovations. Bet3000 has worldwide customers served directly or through affiliate partners.
The company needed to maintain real-time information on clients’ accounts in one data base with high-level security and ensure transparency across business unities and affiliates. The software needed to be agile, user friendly, scalable and efficient to support its continued growth. Bet3000 also demanded the elaboration of complex sales and service data reports in an easier and faster way, in order to adjust its marketing activities to the requirements of this specific market.
Fellow Consulting evaluated the information provided by Bet3000 and offered a customized SugarCRM according to their necessities. The CRM system enabled the whole company to access integrated data in real time, which was extremely important to support the right teams improving the customer service and increase business revenues. With SugarCRM, the company could establish transparency throughout the customer journey for both partners and affiliates, meeting the highest European security standards. “We now have a new CRM software that helps us to increase our sales revenue, high customer satisfaction and that allow us to have important analysis with 1 click”, said Daniel Hess, Project Manager at Bet3000.
Fellow Consulting worked together with the Bet3000 teams during the whole conception and implementation of the CRM to make sure that the project would meet expectations and needs. “We achieved the very short time to production and a high user-adoption, because we were able to incorporate user feedback from the very beginning. Therefore the implementation and roll-out could be carried out very fast and cost-efficiently. SugarCRM implementation together with Fellow Consulting was a complete success for our company” completed Hess.