Tracking marketing campaigns can be a challenge for marketers, depending on the type and the complexity of data they have. Many good opportunities are missed every day given the gap between great marketing campaigns and the measurement of their results. Wrong processes or inadequate tools can drive companies to insufficient reports.
On the last few years, marketing measurement has getting easier because of the technology and automatization. Nowadays it is possible to find engines that work automatically providing suggestions and analysis of marketing performance. However, their success depends on how they are utilized, their integration with CRM and other systems or databases.
Sugar Market is a SugarCRM marketing-automation solution, which can be called as a software package. It integrates CRM, marketing tools for campaigns, social media management, SEO, SEM strategies and much more. This platform allows businesses to have complete marketing campaigns and great evaluation of their actions, generating the best reports for sales teams and helping decision making to be much more strategic and meaningful.
One of the greatest reports from Sugar Market is the Audit Report, which provides the information about all the records that have been modified in the system.
With this feature you will be able to visualize all the basic information fields such as name, last name, account, email address, etc., and which of those fields have been modified. The report shows a comparation between the original fields and the ending values for them, presenting also when the changes occurred. If records have been modified many times, then the report will display each change on an individual line for all the records.
The report has as default, information about the last 30 days, however it is totally flexible, and you can adjust it the way you want, for example defining a timeline to see the history from months ago.
Audit report is relevant for many types of businesses which need to have complete information about their records and their variances. This feature is available in some Sugar Market subscription plans that have the “Track Changes” module installed.
If your business needs complete reports, Sugar Market can be a solution that will allow you to take control over your actions and also the impact they have on your marketing campaigns and on the relationship with your customers.