We could have many answers for this question. But let’s start with the most essential ones! First of all, knowing the behavior of your consumers gives you inputs to make decisions, define strategies, direct the communication, and, of course, sell. Information about what customers buy, when they buy, where they buy from, how often they […]
CRM
Sugar Market Standart Audit Reports
Tracking marketing campaigns can be a challenge for marketers, depending on the type and the complexity of data they have. Many good opportunities are missed every day given the gap between great marketing campaigns and the measurement of their results. Wrong processes or inadequate tools can drive companies to insufficient reports. On the last few […]
Fellow Consulting AG wins first Sugar Market project in Europe
Fellow Consulting AG underlines its role at the pulse of time as the first Sugar Partner in Europe to carry out a Sugar Market project. In May this year, SugarCRM bought the company Salesfusion. SugarCRM extends its product portfolio in the field of customer experience solutions by one of the leading providers of marketing automation […]
Is email marketing still important on your CRM campaign?
Facing the Digital Transformation over the last few years, it is common and important to wonder if email marketing is still important for our marketing strategies. We all know that nowadays, it is impossible to think about marketing without working on the digital environment. Most of our clients and prospects are connected in many channels, […]
What is Customer Experience Management?
What is Customer Experience Management? Customer Experience Management, short CEM or CXM, is a detailed collection of data from any interaction between customers and your company during the entire customer lifecycle. Each of these interactions is tracked, monitored, and meaningfully organized in your CRM system. The goal is a continuous optimization of the customer journey. […]