With the phenomenon of digital transformation, many businesses are investing on Apps as a strategy for a relationship and sales. A user experience on a mobile application is significantly and fundamentally different from that on a desktop. For instance, mobile applications have location-based services that give companies the potential to reach and interact with customers […]
development
What are personas and how to define the right ones for your business
Personas are fictional characters created upon data-driven researches in order to represent different users’ profiles. They are developed according to their demographics, psychographics, behavior, priorities and goals to help companies understand their target audience, having a reliable and realistic personification of them. With personas defined, you will be able to identify different needs and expectations […]