Big Data and CRM Customer relationship management encompasses the interaction of a company with current and future customers. It is used to provide better customer service. CRM has always been about data, but most of it is clearly structured, such as contact information, latest contacts, purchased products, etc. With modern data techniques it is also […]
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How do you determine customer satisfaction and derive measures for stronger customer loyalty from it?
How do you determine customer satisfaction and derive measures for stronger customer loyalty from it? Thanks to state-of-the-art customer relationship management systems, you can improve your customer satisfaction and invest profitably in long-term customer loyalty! What is customer loyalty? The term customer loyalty is used when providers of a service or a product resort to […]
Creating Customer Journey Maps with Sugar Market
Creating Customer Journey Maps with Sugar Market Successful marketing automation over the complete lead funnel! The creation of meaningful and understandable Customer Journey Maps can become a big problem, even though one knows the theory very well! There are many tools on the market that cannot adapt individually enough to the goals of your company. […]