What are personas and how to define the right ones for your business

Personas are fictional characters created upon data-driven researches in order to represent different users’ profiles. They are developed according to their demographics, psychographics, behavior, priorities and goals to help companies understand their target audience, having a reliable and realistic personification of them. With personas defined, you will be able to identify different needs and expectations … Continue reading What are personas and how to define the right ones for your business